WILLIAMS SONOMA INC · Home Furniture, Furnishings & Equipment Stores

WSM

Low riskNext report: Around Nov 18 (est.)

View price ↗

The short version

A high-quality, profitable business with steady sales.

Going well

Profitable every year for 10 years
Brings in more cash than it spends
Buying back shares: share count down 11% in 3 years

Money moves

Insiders sold $325K in the last 30 days, all through pre-planned sales
Institutions added 1.3% to their holdings in the quarter ending June 2026 (477 bought, 422 sold)

Facts from SEC filings, not a recommendation.

What the price means

Price as of Oct 26

$249.85-1.0% that day

Company value: $29.4B; Share price times all shares
Price vs profit (P/E): 25.6x; You pay about $26 for each $1 of yearly profit
Price vs sales: 3.7x; Company value is 3.7 times a year of sales
Dividend yield: 1.1%; Yearly dividend as a share of today's price
Cash vs value: 3%; Cash as a share of company value

From WSM's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.

The business over time

Last 12 quarters, from SEC filings

Sales, Aug '26

$2.0B+6.7% vs a year earlier

Oct '23Tap a barAug '26

Last 12 months: $8.0B, up 2.2% from the 12 months before. Over 5 years, sales grew about 2.9% a year.

What the price assumes

Your guesses, our math

Move the sliders to your own view of WSM. Starting points are the company's recent numbers.

Sales growth+2% a yearRecently: +2.2% a yearProfit margin15%Last 12 months: 14.7%P/E at the end26xToday: 25.6x. Many steady companies trade at 12x to 25xShare count change-4% a yearBelow zero means buybacks; above zero means new shares (dilution)

Sales in 5 years$8.8B

Profit in 5 years$1.3B

Price these guesses point to$358.93+44% vs $249.85 todayAbout +7.5% a year, before dividends

What today's price needs: with a 15% margin and a 26x P/E, sales could shrink about 5.1% a year for 5 years and still match today's price.

Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.

Price

Price chart by TradingView.

Business quality

The checklist Warren Buffett-style investors use. Annual numbers for 2025.

6/6Strong

PassReturn on equity 15%+Earns a lot on the money owners have in the business.51.5%
PassNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.13.9%
PassProfitable every yearSteady profits, not one good year.10 of 10 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$1.1B
PassShare count not growingNot diluting owners. Falling means buybacks.-10.9% in 3 years
PassGross margin 40%+Pricing power: sells for well above what it costs to make.46.2%

Revenue: $7.8B; +1.2% vs prior year
5-year growth: +2.9%/yr; revenue, per year
Current ratio: 1.39x; short-term assets / bills due
Free cash flow: $1.1B; 13.5% of revenue

From annual reports filed with the SEC. Not in this company's SEC data, so not scored: debt under half of equity. A checklist is a starting point for research, not a verdict.

Latest quarter

Quarter ended Aug 2, 2026

Reported Aug 26

Revenue: $2.0B; +6.7% YoY
EPS: $2.84; vs $2.00
Op. margin: 22.9%; +5.0 pts
Gross margin: 51.6%; +4.5 pts
Free cash flow: $480.8M
Share count: -3.8%; vs a year ago

Insider rating

Last 90 days

46Mixed

Pre-planned sales of $325K (weaker signal)

50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.

Weekly insider trend

13 weeks agoBoughtSoldThis week

Filing buzz

Last 7 days vs normal

0/ 100

This week: 0
Normal week: 1.9
vs normal: 0.0x

SEC filings of any kind. 50 means a normal week.

Institutional ownership

Steady+1.3%

Institutions added 1.3% to their holdings. 477 bought, 422 sold.

Shares held by institutions113.2M

Sep '24Jun '26

Safety check

From SEC filings

Share count growthYearly rate, last 3 years

-2.8%

Cash runwayAt last year's cash burn

Cash flow positive

Debt to equityLatest balance sheet: debt compared with what owners have

Total liabilities $3.4B

Shares outstandingLatest reported

118M

Earnings reports

Last 12

Next reportAround Nov 18 (est.)Estimated from the same quarter last year

Results filedAug 26
Results filedMay 21
Results filedMar 18
Results filedNov 19, 2025
Results filedAug 27, 2025

Flags and big holders

Offerings 6 months, flags 12 months, holders 90 days

New 5%+ holder (passive)Aug 7 · View filing ↗Big holder

Insider trades

Open-market buys and sells, last 90 days

Bought$00 insiders

Sold$325K2 insiders, 2 pre-planned

Insider	Trade	Shares	Avg price	Value	Owns after	Date
Anne A. FinucaneDirector	Sell	794	$252.14	$200K	9K	Oct 16Filing ↗
-7.8% of their holdings $252.12 to $253.11 across 2 trades Pre-planned sale (10b5-1) Filed same day
Karalyn YearoutEVP CHIEF TALENT OFFICER	Sell	522	$239.36	$125K	20K	Oct 9Filing ↗
-2.6% of their holdings Pre-planned sale (10b5-1) Filed 4 days after