Vipshop Holdings Ltd · Catalog & Mail-Order Houses

VIPS

Low riskNext report: Not enough history

View price ↗

The short version

A profitable company with steady sales. Institutions are trimming.

Going well

Profitable every year for 10 years
Brings in more cash than it spends
Buying back shares: share count down 20% in 3 years

Money moves

Insiders sold $165K in the last 30 days
Institutions cut 2.6% from their holdings in the quarter ending June 2026 (129 bought, 147 sold)

Facts from SEC filings, not a recommendation.

What the price means

Price as of Oct 26

$12.64+0.7% that day

From VIPS's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.

Price

Price chart by TradingView.

Business quality

The checklist Warren Buffett-style investors use. Annual numbers for 2025.

5/7Mixed

PassReturn on equity 15%+Earns a lot on the money owners have in the business.18.3%
PassDebt under half of equityNot relying on borrowed money.No debt reported
MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.6.8%
PassProfitable every yearSteady profits, not one good year.10 of 10 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$782.0M
PassShare count not growingNot diluting owners. Falling means buybacks.-20.1% in 3 years
MissGross margin 40%+Pricing power: sells for well above what it costs to make.23.1%

Revenue: $15.1B; +2.0% vs prior year
5-year growth: -0.6%/yr; revenue, per year
Total debt: None; 0.00x equity
Current ratio: 1.28x; short-term assets / bills due

From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.

Insider rating

Last 90 days

38Selling

2 insiders sold $165K (not pre-planned)

50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.

Weekly insider trend

13 weeks agoBoughtSoldThis week

Filing buzz

Last 7 days vs normal

0/ 100

This week: 0
Normal week: 0.5
vs normal: 0.0x

SEC filings of any kind. 50 means a normal week.

Institutional ownership

Distributing-2.6%

Institutions cut 2.6% from their holdings. 129 bought, 147 sold. 3 quarters of net selling in a row.

Shares held by institutions251.4M

Sep '24Jun '26

Safety check

From SEC filings

Share count growthYearly rate, last 3 years

-7.2%

Cash runwayAt last year's cash burn

Cash flow positive

Debt to equityLatest balance sheet: debt compared with what owners have

No debt reported

Shares outstandingLatest reported

Earnings reports

Last 0

Next reportNot enough history

Flags and big holders

Offerings 6 months, flags 12 months, holders 90 days

5%+ holder update (passive)Aug 6 · View filing ↗Big holder

Insider trades

Open-market buys and sells, last 90 days

Bought$00 insiders

Sold$165K2 insiders, 0 pre-planned

Insider	Trade	Shares	Avg price	Value	Owns after	Date
Tianmin LiChief Technology Officer	Sell	2K	$64.06	$153K	61K	Oct 13Filing ↗
-3.8% of their holdings Not a pre-planned sale Filed 2 days after
Chun LiuDirector	Sell	181	$63.85	$12K	6K	Oct 13Filing ↗
-3% of their holdings Not a pre-planned sale Filed 2 days after