STURM RUGER & CO INC · Ordnance & Accessories,

RGR

Low riskNext report: In 7 days (est.)

View price ↗

The short version

A company still losing money with growing sales.

Going well

Sales up 19% in the latest quarter vs a year ago
Sales growth speeding up
Buying back shares: share count down 8.8% in 3 years

Watch out for

Losing money

Money moves

No insider buying or selling in the last 30 days
Institutions cut 0.6% from their holdings in the quarter ending June 2026 (71 bought, 77 sold)

Facts from SEC filings, not a recommendation.

What the price means

Price as of Oct 26

$45.52+0.0% that day

Company value: $727M; Share price times all shares
Price vs profit (P/E): 60.7x; You pay about $61 for each $1 of yearly profit
Price vs sales: 1.3x; Company value is 1.3 times a year of sales
Dividend yield: 1.4%; Yearly dividend as a share of today's price
Cash vs value: 4%; Cash as a share of company value

From RGR's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.

The business over time

Last 12 quarters, from SEC filings

Sales, Jun '26

$158.1M+19% vs a year earlier

Sep '23Tap a barJun '26

Last 12 months: $577.2M, up 7.6% from the 12 months before. Over 5 years, sales shrank about 0.8% a year.

What the price assumes

Your guesses, our math

Move the sliders to your own view of RGR. Starting points are the company's recent numbers.

Sales growth+8% a yearRecently: +7.6% a yearProfit margin2%Last 12 months: 2.1%P/E at the end40xToday: 60.7x. Many steady companies trade at 12x to 25xShare count change-3% a yearBelow zero means buybacks; above zero means new shares (dilution)

Sales in 5 years$848M

Profit in 5 years$17M

Price these guesses point to$49.45+8.6% vs $45.52 todayAbout +1.7% a year, before dividends

What today's price needs: with a 2% margin and a 40x P/E, sales would have to grow about 6.2% a year for 5 years just to match today's price.

Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.

Price

Price chart by TradingView.

Business quality

The checklist Warren Buffett-style investors use. Annual numbers for 2025.

2/6Weak

MissReturn on equity 15%+Earns a lot on the money owners have in the business.-1.5%
MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.-0.8%
MissProfitable every yearSteady profits, not one good year.9 of 10 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$38.5M
PassShare count not growingNot diluting owners. Falling means buybacks.-8.8% in 3 years
MissGross margin 40%+Pricing power: sells for well above what it costs to make.14.9%

Revenue: $546.1M; +1.9% vs prior year
5-year growth: -0.8%/yr; revenue, per year
Current ratio: 3.87x; short-term assets / bills due
Free cash flow: $38.5M; 7.0% of revenue

From annual reports filed with the SEC. Not in this company's SEC data, so not scored: debt under half of equity. A checklist is a starting point for research, not a verdict.

Latest quarter

Quarter ended Jun 27, 2026

Reported Jul 29

Revenue: $158.1M; +19.3% YoY
EPS: $0.43; vs -$1.05
Op. margin: 4.8%; +20.4 pts
Gross margin: 21.3%; +17.4 pts
Free cash flow: $14.1M
Share count: -0.6%; vs a year ago

Insider rating

Last 90 days

50Mixed

Pre-planned sales of $25K (weaker signal)

50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.

Weekly insider trend

13 weeks agoBoughtSoldThis week

Filing buzz

Last 7 days vs normal

0/ 100

This week: 0
Normal week: 1.1
vs normal: 0.0x

SEC filings of any kind. 50 means a normal week.

Institutional ownership

Steady-0.6%

Institutions cut 0.6% from their holdings. 71 bought, 77 sold.

Shares held by institutions9.6M

Sep '24Jun '26

Safety check

From SEC filings

Share count growthYearly rate, last 3 years

-3.4%

Cash runwayAt last year's cash burn

Cash flow positive

Shares outstandingLatest reported

16M

Why low risk

Losing money

Earnings reports

Last 12

Next reportIn 7 days (est.)Estimated from the same quarter last year

Results filedJul 29
Results filedMay 6
Results filedMar 2
Results filedNov 5, 2025
Results filedJul 30, 2025

Flags and big holders

Offerings 6 months, flags 12 months, holders 90 days

5%+ holder update (active)Oct 20 · View filing ↗Activist 5%+ holder update (active)Sep 17 · View filing ↗Activist

Insider trades

Open-market buys and sells, last 90 days

Bought$00 insiders

Sold$25K1 insider, 1 pre-planned

Insider	Trade	Shares	Avg price	Value	Owns after	Date
Michael W WilsonVP of New Product Development	Sell	600	$41.95	$25K	628	Sep 24Filing ↗
-48.9% of their holdings Pre-planned sale (10b5-1) Filed 4 days after

"Owns after" is the insider's holding right after the trade. Pre-planned (10b5-1) sales are set up months ahead, a weaker signal.

Latest filings

Straight from SEC EDGAR

SC TO-T/AOct 20 · Form SC TO-T/A ↗5%+ holder update (active)Oct 20 · Form SCHEDULE 13D/A ↗New insiderOct 20 · Form 3 ↗SC TO-T/AOct 16 · Form SC TO-T/A ↗

SoldMichael W WilsonVP of New Product Development

600 shares at $41.95 · $25K

-49% of holdings
Now owns 628 shares
Pre-planned sale (10b5-1)
Filed 4 days after trade

Sep 24Form 4 ↗

SC 14D9Sep 28 · Form SC 14D9 ↗

SoldMichael W WilsonVP of New Product Development

600 shares at $40.00 · $24K

-33% of holdings
Now owns 1,228 shares
Pre-planned sale (10b5-1)
Filed 4 days after trade

Sep 17Form 4 ↗

SC TO-TSep 17 · Form SC TO-T ↗5%+ holder update (active)Sep 17 · Form SCHEDULE 13D/A ↗Major agreementSep 16 · Form 8-K ↗8-A12B/ASep 16 · Form 8-A12B/A ↗Investor disclosureJul 31 · Form 8-K ↗Quarterly reportJul 29 · Form 10-Q ↗Earnings resultsJul 29 · Form 8-K ↗Leadership changeJun 4 · Form 8-K ↗

Source: SEC EDGAR filings. For informational purposes. Not investment advice.

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