A company still losing money with shrinking sales, with elevated risk. Institutions are trimming.
Watch out for
Share count growing 55.4% a year (dilution)
Losing money, losses are large next to sales
Debt above equity: 1.01x
Money moves
No insider buying or selling in the last 30 days
Institutions cut 11% from their holdings in the quarter ending June 2026 (5 bought, 7 sold)
Facts from SEC filings, not a recommendation.
What the price means
Price as of Oct 26
$0.63+14.6% that day
Company value
$7M
Share price times all shares
Price vs sales
0.26x
No profit over the last year, so this compares value with sales instead
Debt vs value
124%
Owes more than the whole company is worth
From REED's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.
The business over time
Last 12 quarters, from SEC filings
Sales, Jun '26
$7.5M-21% vs a year earlier
Sep '23Tap a barJun '26
Last 12 months: $29.1M, down 19% from the 12 months before. Over 5 years, sales shrank about 3.9% a year.
What the price assumes
Your guesses, our math
Move the sliders to your own view of REED. Starting points are the company's recent numbers (it isn't profitable yet, so the margin starts at a 10% guess).
Sales in 5 years$17M
Profit in 5 years$2M
Price these guesses point to$1.35+115% vs $0.63 todayAbout +16% a year, before dividends
What today's price needs: with a 10% margin and a 15x P/E, sales could shrink about 23% a year for 5 years and still match today's price.
Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.
The checklist Warren Buffett-style investors use. Annual numbers for 2025.
0/6Weak
MissDebt under half of equityNot relying on borrowed money.1.01x equity
MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.-46.5%
MissProfitable every yearSteady profits, not one good year.0 of 10 years
MissFree cash flow positiveBrings in more cash than it spends to run and grow.-$17.3M
MissShare count not growingNot diluting owners. Falling means buybacks.+275.4% in 3 years
MissGross margin 40%+Pricing power: sells for well above what it costs to make.20.4%
Revenue
$34.1M
-10.2% vs prior year
5-year growth
-3.9%/yr
revenue, per year
Total debt
$9.3M
1.01x equity
Current ratio
1.60x
short-term assets / bills due
From annual reports filed with the SEC. Not in this company's SEC data, so not scored: return on equity 15%+. A checklist is a starting point for research, not a verdict.
Latest quarter
Quarter ended Jun 30, 2026
Reported Aug 11
Revenue
$7.5M
-21.4% YoY
EPS
-$0.36
vs -$0.78
Op. margin
-54.3%
+6.5 pts
Gross margin
23.9%
+15.4 pts
Free cash flow
-$2.2M
Share count
+53.3%
vs a year ago
Insider rating
Last 90 days
No open-market insider buys or sells in the last 90 days.
Weekly insider trend
No trades to chart yet.
Filing buzz
Last 7 days vs normal
0/ 100
This week
0
Normal week
0.4
vs normal
0.0x
SEC filings of any kind. 50 means a normal week.
Institutional ownership
▼Distributing-10.6%
Institutions cut 10.6% from their holdings. 5 bought, 7 sold. 2 quarters of net selling in a row.
Shares held by institutions690K
Sep '24Jun '26
Safety check
From SEC filings
Share count growthYearly rate, last 3 years
+41.4%
Cash runwayAt last year's cash burn
2 months
Debt to equityLatest balance sheet: debt compared with what owners have
Owes more than it owns
Shares outstandingLatest reported
12M
Why high risk
Losing money, losses are large next to sales
About 2 months of cash left at its current burn
Share count growing 41.4% a year (dilution)
Owes more than it owns (negative equity)
Bills due within a year exceed short-term assets
Revenue down 10.2% from the year before
Exchange listing notice (a delisting warning or a move to another exchange)
Earnings reports
Last 12
Next reportIn 6 days (est.)Estimated from the same quarter last year
Results filedAug 11
Results filedMay 12
Results filedMar 24
Results filedNov 4, 2025
Results filedAug 12, 2025
Flags and big holders
Offerings 6 months, flags 12 months, holders 90 days