Forum talk counts mentions of MSM in popular online stock forums, a slice of the internet rather than all of it. Company lookups show interest in the company itself, which can come from news that isn't about the stock. Attention isn't quality.
Business quality
The checklist Warren Buffett-style investors use. Annual numbers for 2025.
5/7Mixed
MissReturn on equity 15%+Earns a lot on the money owners have in the business.14.5%
PassDebt under half of equityNot relying on borrowed money.0.35x equity
MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.5.3%
PassProfitable every yearSteady profits, not one good year.10 of 10 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$240.9M
PassShare count not growingNot diluting owners. Falling means buybacks.-2.4% in 3 years
PassGross margin 40%+Pricing power: sells for well above what it costs to make.40.8%
Revenue
$3.8B
-1.3% vs prior year
5-year growth
+3.4%/yr
revenue, per year
Total debt
$485.2M
0.35x equity
Current ratio
1.73x
short-term assets / bills due
From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.
Latest quarter
Quarter ended Aug 29, 2026
Reported Oct 22Before open7:13 am ET
Revenue
$1.1B
+10.3% YoY
EPS
$0.86
vs $1.02
Op. margin
6.7%
-1.9 pts
Gross margin
40.6%
+0.2 pts
Free cash flow
$63.8M
Share count
+0.1%
vs a year ago
Some values are worked out from year-to-date totals in the annual report.
Insider rating
Last 90 days
62Buying
1 insider bought $50K
New position opened
50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.
Weekly insider trend
13 weeks agoBoughtSoldThis week
Filing buzz
Last 7 days vs normal
85/ 100
This week
3
Normal week
0.5
vs normal
5.5x
SEC filings of any kind. 50 means a normal week.
Institutional ownership
■Steady-0.9%
Institutions cut 0.9% from their holdings. 260 bought, 179 sold. 2 quarters of net selling in a row.
Shares held by institutions46.6M
Sep '24Jun '26
Safety check
From SEC filings
Share count growthYearly rate, last 3 years
-0.8%
Cash runwayAt last year's cash burn
Cash flow positive
Debt to equityLatest balance sheet: debt compared with what owners have
0.3x · $476.5M debt
Shares outstandingLatest reported
56M
Earnings reports
Last 12
Next reportAround Jan 6, 2027 (est.)Estimated from the same quarter last year
Results filedOct 22
Results filedJul 1
Results filedApr 1
Results filedJan 7
Results filedOct 23, 2025
Flags and big holders
Offerings 6 months, flags 12 months, holders 90 days