A company still losing money with shrinking sales.
Going well
Sales up 39% last year
No debt reported
Watch out for
Sales down 44% in the latest quarter vs a year ago
Losing money
Money moves
No insider buying or selling in the last 30 days
Facts from SEC filings, not a recommendation.
What the price means
Price as of Oct 26
$1.16-1.7% that day
Company value
$59M
Share price times all shares
Price vs sales
1.2x
No profit over the last year, so this compares value with sales instead
Cash vs value
32%
A big cushion: cash is a large part of what the company is worth
From HOLO's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.
The business over time
Last 12 quarters, from SEC filings
Sales, Jun '23 (worked out from yearly totals)
$7.6M-44% vs a year earlier
Sep '20Tap a barJun '23
Last 12 months: $51.2M.
What the price assumes
Your guesses, our math
Move the sliders to your own view of HOLO. Starting points are the company's recent numbers (it isn't profitable yet, so the margin starts at a 10% guess).
Sales in 5 years$65M
Profit in 5 years$7M
Price these guesses point to$1.93+66% vs $1.16 todayAbout +11% a year, before dividends
What today's price needs: with a 10% margin and a 15x P/E, sales could shrink about 5.2% a year for 5 years and still match today's price.
Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.
The checklist Warren Buffett-style investors use. Annual numbers for 2025.
2/6Weak
MissReturn on equity 15%+Earns a lot on the money owners have in the business.-2.3%
PassDebt under half of equityNot relying on borrowed money.No debt reported
MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.-12.4%
MissProfitable every yearSteady profits, not one good year.1 of 6 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$7.9M
MissGross margin 40%+Pricing power: sells for well above what it costs to make.21.3%
Revenue
$56.5M
+38.6% vs prior year
Total debt
None
0.00x equity
Current ratio
33.54x
short-term assets / bills due
Free cash flow
$7.9M
13.9% of revenue
From annual reports filed with the SEC. Not in this company's SEC data, so not scored: share count not growing. A checklist is a starting point for research, not a verdict.
Latest quarter
Quarter ended Jun 30, 2023
Reported Mar 14, 2023
Revenue
$7.6M
-43.7% YoY
Op. margin
-10.6%
Gross margin
44.0%
-15.5 pts
Free cash flow
-$910K
Some values are worked out from year-to-date totals in the annual report.
Insider rating
Last 90 days
No open-market insider buys or sells in the last 90 days.
Weekly insider trend
No trades to chart yet.
Filing buzz
Last 7 days vs normal
0/ 100
This week
0
Normal week
0.1
vs normal
0.0x
SEC filings of any kind. 50 means a normal week.
Safety check
From SEC filings
Share count growthYearly rate, last 3 years
+49.5%
Cash runwayAt last year's cash burn
Cash flow positive
Debt to equityLatest balance sheet: debt compared with what owners have
No debt reported
Shares outstandingLatest reported
23M
Why moderate risk
Losing money
Share count growing 49.5% a year (dilution)
Earnings reports
Last 1
Next reportNot enough history
Results filedMar 14, 2023
Flags and big holders
Offerings 6 months, flags 12 months, holders 90 days
No offerings, red flags or new big holders. Clean record.
Insider trades
Open-market buys and sells, last 90 days
No open-market buys or sells in 90 days. Grants and option exercises are left out.
"Owns after" is the insider's holding right after the trade. Pre-planned (10b5-1) sales are set up months ahead, a weaker signal.