A company still losing money with shrinking sales, with elevated risk. Institutions are adding.
Going well
Buying back shares: share count down 11% in 3 years
Watch out for
Losing money
Bills due within a year exceed short-term assets
Revenue down 18.7% from the year before
Money moves
No insider buying or selling in the last 30 days
Institutions added 42% to their holdings in the quarter ending June 2026 (82 bought, 46 sold)
Facts from SEC filings, not a recommendation.
What the price means
Price as of Oct 26
$1.02+1.0% that day
Company value
$175M
Share price times all shares
Price vs sales
0.31x
No profit over the last year, so this compares value with sales instead
Cash vs value
16%
Cash as a share of company value
Debt vs value
21%
Debt as a share of company value
From GPRO's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.
The business over time
Last 12 quarters, from SEC filings
Sales, Jun '26
$104.9M-31% vs a year earlier
Sep '23Tap a barJun '26
Last 12 months: $568.6M, down 24% from the 12 months before. Over 5 years, sales shrank about 6.1% a year.
What the price assumes
Your guesses, our math
Move the sliders to your own view of GPRO. Starting points are the company's recent numbers (it isn't profitable yet, so the margin starts at a 10% guess).
Sales in 5 years$336M
Profit in 5 years$34M
Price these guesses point to$3.61+254% vs $1.02 todayAbout +29% a year, before dividends
What today's price needs: with a 10% margin and a 15x P/E, sales could shrink about 30% a year for 5 years and still match today's price.
Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.