← Backe.l.f. Beauty, Inc. · Perfumes, Cosmetics & Other Toilet PreparationsELF
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The short versionA profitable company with growing sales. Institutions are trimming.
Going well
- Sales up 36% in the latest quarter vs a year ago
- Profitable every year for 10 years
- Sales up 25% last year
Money moves
- Insiders sold $6.6M in the last 30 days, all through pre-planned sales
- Institutions cut 9.7% from their holdings in the quarter ending June 2026 (207 bought, 246 sold)
- Held by Ray Dalio (Bridgewater)
Facts from SEC filings, not a recommendation.
What the price means
Price as of Oct 26
$112.92-1.1% that day
- Company value
- $6.7B
- Share price times all shares
- Price vs profit (P/E)
- 112.9x
- You pay about $113 for each $1 of yearly profit
- Price vs sales
- 3.8x
- Company value is 3.8 times a year of sales
- Cash vs value
- 5%
- Cash as a share of company value
- Debt vs value
- 13%
- Debt as a share of company value
From ELF's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.
The business over time
Last 12 quarters, from SEC filings
Sales, Jun '26$479.4M+36% vs a year earlier
Sep '23Tap a barJun '26
Last 12 months: $1.8B, up 31% from the 12 months before. Over 5 years, sales grew about 39% a year.
Business quality
The checklist Warren Buffett-style investors use. Annual numbers for 2025.- MissReturn on equity 15%+Earns a lot on the money owners have in the business.2.7%
- MissDebt under half of equityNot relying on borrowed money.0.73x equity
- MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.1.6%
- PassProfitable every yearSteady profits, not one good year.10 of 10 years
- PassFree cash flow positiveBrings in more cash than it spends to run and grow.$190.1M
- MissShare count not growingNot diluting owners. Falling means buybacks.+7.3% in 3 years
- PassGross margin 40%+Pricing power: sells for well above what it costs to make.70.7%
- Revenue
- $1.6B
- +24.6% vs prior year
- 5-year growth
- +38.8%/yr
- revenue, per year
- Total debt
- $849.2M
- 0.73x equity
- Current ratio
- 2.76x
- short-term assets / bills due
From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.
Latest quarter
Quarter ended Jun 30, 2026- Revenue
- $479.4M
- +35.5% YoY
- EPS
- $1.12
- vs $0.58
- Op. margin
- 21.4%
- +7.6 pts
- Gross margin
- 83.2%
- +14.1 pts
- Free cash flow
- $110.2M
- Share count
- +3.6%
- vs a year ago
Insider rating
Last 90 days
43Mixed
- Pre-planned sales of $6.6M (weaker signal)
50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.
Weekly insider trend13 weeks agoBoughtSoldThis week
Filing buzz
Last 7 days vs normal
0/ 100
- This week
- 0
- Normal week
- 2.3
- vs normal
- 0.0x
SEC filings of any kind. 50 means a normal week.
Institutional ownership
▼Distributing-9.7%Institutions cut 9.7% from their holdings. 207 bought, 246 sold. 2 quarters of net selling in a row.
Shares held by institutions51.8M
Sep '24Jun '26
Share count growthYearly rate, last 3 years
+2.7%Cash runwayAt last year's cash burn
Cash flow positiveDebt to equityLatest balance sheet: debt compared with what owners have
0.7x · $834.2M debtShares outstandingLatest reported
59MNext reportIn 7 days (est.)Estimated from the same quarter last year
- Results filedAug 5
- Results filedMay 20
- Results filedFeb 4
- Results filedNov 5, 2025
- Results filedAug 6, 2025
Insider trades
Open-market buys and sells, last 90 days Bought$00 insiders
Sold$6.6M2 insiders, 3 pre-planned
| Insider | Trade | Shares | Avg price | Value | Owns after | Date |
|---|
Joshua Allen FranksSVP, Operations | Sell | 8K | $110.15 | $873K | 119K | |
- -6.2% of their holdings
- Pre-planned sale (10b5-1)
- Filed 4 days after
|
Joshua Allen FranksSVP, Operations | Sell | 8K | $110.01 | $920K | 127K | |
- -6.2% of their holdings
- Pre-planned sale (10b5-1)
- Filed 2 days after
|
Tarang AminChief Executive Officer | Sell | 47K | $103.31 | $4.9M | 134K | |
- -25.9% of their holdings
- $102.84 to $105.01 across 3 trades
- Pre-planned sale (10b5-1)
- Also Director
- Filed 4 days after
|
"Owns after" is the insider's holding right after the trade. Pre-planned (10b5-1) sales are set up months ahead, a weaker signal.
Latest filings
Straight from SEC EDGAR
SoldJoshua Allen FranksSVP, Operations
7,926 shares at $110.15 · $873K
- -6% of holdings
- Now owns 119,005 shares
- Pre-planned sale (10b5-1)
- Filed 4 days after trade
SoldJoshua Allen FranksSVP, Operations
8,366 shares at $110.01 · $920K
- -6% of holdings
- Now owns 126,931 shares
- Pre-planned sale (10b5-1)
- Filed 2 days after trade
SoldTarang AminChief Executive Officer, Director
47,000 shares at $103.31 avg ($102.84 to $105.01) · $4.9M
- -26% of holdings
- Now owns 134,496 shares
- Pre-planned sale (10b5-1)
- 3 transactions
- Filed 4 days after trade
- Also: Option exercise
Planned insider saleOct 1 · Form 144 ↗SoldMandy J FieldsSee Remarks
16,065 shares at $104.52 avg ($103.83 to $106.61) · $1.7M
- -15% of holdings
- Now owns 90,896 shares
- Pre-planned sale (10b5-1)
- 4 transactions
- Filed 2 days after trade
SoldJoshua Allen FranksSVP, Operations
200 shares at $110.00 · $22K
- -0% of holdings
- Now owns 135,297 shares
- Not a pre-planned sale
- Filed 1 day after trade
- Also: Gift
Planned insider saleSep 8 · Form 144 ↗SoldJoshua Allen FranksSVP, Operations
5,512 shares at $110.00 · $606K
- -4% of holdings
- Now owns 138,797 shares
- Pre-planned sale (10b5-1)
- Filed 2 days after trade
Insider trade (amended)Sep 3 · Form 4/A ↗Insider tradeSep 3 · Form 4 ↗Planned insider saleSep 1 · Form 144 ↗Shareholder vote resultsAug 24 · Form 8-K ↗Insider tradeAug 21 · Form 4 ↗Insider tradeAug 21 · Form 4 ↗Insider tradeAug 21 · Form 4 ↗