← BackCrocs, Inc. · Rubber & Plastics FootwearCROX
Low riskNext report: In 1 days (est.)
The short versionA company still losing money with steady sales.
Going well
- Buying back shares: share count down 13% in 3 years
Money moves
- No insider buying or selling in the last 30 days
- Institutions added 0.6% to their holdings in the quarter ending June 2026 (233 bought, 249 sold)
- Held by Ray Dalio (Bridgewater), Li Lu (Himalaya Capital)
Facts from SEC filings, not a recommendation.
What the price means
Price as of Oct 26
$118.82-0.3% that day
- Company value
- $5.7B
- Share price times all shares
- Price vs profit (P/E)
- 10.4x
- You pay about $10 for each $1 of yearly profit
- Price vs sales
- 1.4x
- Company value is 1.4 times a year of sales
- Cash vs value
- 3%
- Cash as a share of company value
- Debt vs value
- 22%
- Debt as a share of company value
From CROX's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.
The business over time
Last 12 quarters, from SEC filings
Sales, Jun '26$1.2B+2.6% vs a year earlier
Sep '23Tap a barJun '26
Last 12 months: $4.1B, down 2.0% from the 12 months before. Over 5 years, sales grew about 24% a year.
Business quality
The checklist Warren Buffett-style investors use. Annual numbers for 2025.- MissReturn on equity 15%+Earns a lot on the money owners have in the business.-5.2%
- MissDebt under half of equityNot relying on borrowed money.0.95x equity
- MissNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.-2.0%
- MissProfitable every yearSteady profits, not one good year.8 of 10 years
- PassFree cash flow positiveBrings in more cash than it spends to run and grow.$659.2M
- PassShare count not growingNot diluting owners. Falling means buybacks.-12.6% in 3 years
- PassGross margin 40%+Pricing power: sells for well above what it costs to make.58.3%
- Revenue
- $4.0B
- -1.5% vs prior year
- 5-year growth
- +23.9%/yr
- revenue, per year
- Total debt
- $1.2B
- 0.95x equity
- Current ratio
- 1.27x
- short-term assets / bills due
From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.
Latest quarter
Quarter ended Jun 30, 2026- Revenue
- $1.2B
- +2.6% YoY
- EPS
- $4.13
- vs -$8.82
- Op. margin
- 24.2%
- +61.4 pts
- Gross margin
- 59.4%
- -2.3 pts
- Free cash flow
- $331.0M
- Share count
- -11.0%
- vs a year ago
Insider rating
Last 90 days
No open-market insider buys or sells in the last 90 days.
Weekly insider trendNo trades to chart yet.
Filing buzz
Last 7 days vs normal
0/ 100
- This week
- 0
- Normal week
- 0.9
- vs normal
- 0.0x
SEC filings of any kind. 50 means a normal week.
Institutional ownership
■Steady+0.6%Institutions added 0.6% to their holdings. 233 bought, 249 sold.
Shares held by institutions48.3M
Sep '24Jun '26
Share count growthYearly rate, last 3 years
-8.0%Cash runwayAt last year's cash burn
Cash flow positiveDebt to equityLatest balance sheet: debt compared with what owners have
0.9x · $1.3B debtShares outstandingLatest reported
48MNext reportIn 1 days (est.)Estimated from the same quarter last year
- Results filedJul 30
- Results filedApr 30
- Results filedFeb 12
- Results filedOct 30, 2025
- Results filedAug 7, 2025
Insider trades
Open-market buys and sells, last 90 days
No open-market buys or sells in 90 days. Grants and option exercises are left out.
"Owns after" is the insider's holding right after the trade. Pre-planned (10b5-1) sales are set up months ahead, a weaker signal.
Latest filings
Straight from SEC EDGAR
Shares withheld for taxesPatraic ReaganEVP, Chief Financial Officer
4,701 shares at $124.58 · $586K
- -5% of holdings
- Now owns 81,370 shares
- Filed 2 days after trade
BoughtBeth J KaplanDirector
885 shares at $112.12 · $99K
- +6% of holdings
- Now owns 15,259 shares
- Filed 1 day after trade
BoughtThomas J SmachDirector
680 shares at $111.49 · $76K
- New position
- Now owns 680 shares
- Held Smach Family Investments, LLC
- Filed 1 day after trade
BoughtThomas J SmachDirector
4,000 shares at $109.38 avg ($109.27 to $109.42) · $438K
- +4% of holdings
- Now owns 93,249 shares
- Held by Trust
- 2 transactions
- Filed 4 days after trade
SoldAndrew ReesChief Executive Officer, Director
30,000 shares at $138.49 avg ($137.41 to $140.02) · $4.2M
- -4% of holdings
- Now owns 713,293 shares
- Not a pre-planned sale
- Held by Trust
- 6 transactions
- Filed 1 day after trade
Option exerciseAndrew ReesChief Executive Officer, Director
200,000 shares at $6.98 · $1.4M
- +42% of holdings
- Now owns 675,789 shares
- Exercise price $6.98
- Filed 2 days after trade
- Also: Shares withheld for taxes