Cricut, Inc. · Special Industry Machinery, NEC

CRCT

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The short version

A high-quality, profitable business with shrinking sales. Institutions are adding.

Going well

Profitable
Brings in more cash than it spends
No debt reported

Money moves

Insiders sold $2.3M in the last 30 days, all through pre-planned sales
Institutions added 5.5% to their holdings in the quarter ending June 2026 (86 bought, 69 sold)

Facts from SEC filings, not a recommendation.

The business over time

Last 12 quarters, from SEC filings

Sales, Jun '26

$156.3M-9.2% vs a year earlier

Sep '23Tap a barJun '26

Last 12 months: $689.8M, down 3.1% from the 12 months before. Over 5 years, sales shrank about 5.9% a year.

Price

Price chart by TradingView.

Business quality

The checklist Warren Buffett-style investors use. Annual numbers for 2025.

7/7Strong

PassReturn on equity 15%+Earns a lot on the money owners have in the business.18.9%
PassDebt under half of equityNot relying on borrowed money.No debt reported
PassNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.10.8%
PassProfitable every yearSteady profits, not one good year.7 of 7 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$200.2M
PassShare count not growingNot diluting owners. Falling means buybacks.-1.5% in 3 years
PassGross margin 40%+Pricing power: sells for well above what it costs to make.55.1%

Revenue: $708.8M; -0.5% vs prior year
5-year growth: -5.9%/yr; revenue, per year
Total debt: None; 0.00x equity
Current ratio: 2.26x; short-term assets / bills due

From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.

Latest quarter

Quarter ended Jun 30, 2026

Reported Aug 4

Revenue: $156.3M; -9.2% YoY
EPS: $0.19; vs $0.11
Op. margin: 30.3%; +12.8 pts
Gross margin: 74.5%; +15.5 pts
Free cash flow: $50.4M
Share count: -1.6%; vs a year ago

Insider rating

Last 90 days

44Mixed

Pre-planned sales of $2.3M (weaker signal)

50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.

Weekly insider trend

13 weeks agoBoughtSoldThis week

Filing buzz

Last 7 days vs normal

50/ 100

This week: 2
Normal week: 2.0
vs normal: 1.0x

SEC filings of any kind. 50 means a normal week.

Institutional ownership

Accumulating+5.5%

Institutions added 5.5% to their holdings. 86 bought, 69 sold.

Shares held by institutions30.0M

Sep '24Jun '26

Safety check

From SEC filings

Share count growthYearly rate, last 3 years

-1.6%

Cash runwayAt last year's cash burn

Cash flow positive

Debt to equityLatest balance sheet: debt compared with what owners have

No debt reported

Shares outstandingLatest reported

209M

Earnings reports

Last 12

Next reportIn 7 days (est.)Estimated from the same quarter last year

Results filedAug 4
Results filedMay 5
Results filedMar 3
Results filedNov 4, 2025
Results filedAug 5, 2025

Flags and big holders

Offerings 6 months, flags 12 months, holders 90 days

New 5%+ holder (passive)Sep 21 · View filing ↗Big holder

Insider trades

Open-market buys and sells, last 90 days

Bought$00 insiders

Sold$2.3M1 insider, 2 pre-planned

Insider	Trade	Shares	Avg price	Value	Owns after	Date
Arora AshishChief Executive Officer	Sell	180K	$6.30	$1.1M	5M	Oct 23Filing ↗
-3.5% of their holdings $6.26 to $6.32 across 3 trades Traded Oct 21 to Oct 23 Pre-planned sale (10b5-1) Also Director and 10% owner Filed same day
Arora AshishChief Executive Officer	Sell	180K	$6.48	$1.2M	5M	Oct 5Filing ↗
-3.4% of their holdings $6.43 to $6.52 across 3 trades Traded Oct 1 to Oct 5 Pre-planned sale (10b5-1) Also Director and 10% owner Filed same day