Apple Inc. · Computers and devices

AAPL

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The short version

A high-quality, profitable business with growing sales.

Going well

Sales up 16% in the latest quarter vs a year ago
Profitable every year for 10 years
Brings in more cash than it spends

Money moves

Insiders sold $91.9M in the last 30 days, all through pre-planned sales
Institutions added 3.6% to their holdings in the quarter ending June 2026 (2652 bought, 2987 sold)
Held by George Soros (Soros Fund), Warren Buffett (Berkshire Hathaway), Ray Dalio (Bridgewater) and 1 more famous investor

Facts from SEC filings, not a recommendation.

What the price means

Price as of Oct 26

$343.92-1.1% that day

Company value: $5.02T; Share price times all shares
Price vs profit (P/E): 39.5x; You pay about $39 for each $1 of yearly profit
Price vs sales: 10.8x; Company value is 10.8 times a year of sales
Dividend yield: 0.3%; Yearly dividend as a share of today's price
Cash vs value: 1%; Cash as a share of company value
Debt vs value: 2%; Debt as a share of company value

From AAPL's last IEX trade and its SEC filings (profits and sales over the last four quarters). A starting point for research, not a verdict.

The business over time

Last 12 quarters, from SEC filings

Sales, Jun '26

$109.4B+16% vs a year earlier

Sep '23Tap a barJun '26

Last 12 months: $466.8B, up 14% from the 12 months before. Over 5 years, sales grew about 8.7% a year.

What the price assumes

Your guesses, our math

Move the sliders to your own view of AAPL. Starting points are the company's recent numbers.

Sales growth+14% a yearRecently: +14% a yearProfit margin28%Last 12 months: 27.6%P/E at the end39xToday: 39.5x. Many steady companies trade at 12x to 25xShare count change-2% a yearBelow zero means buybacks; above zero means new shares (dilution)

Sales in 5 years$898.8B

Profit in 5 years$251.7B

Price these guesses point to$744.03+116% vs $343.92 todayAbout +17% a year, before dividends

What today's price needs: with a 28% margin and a 39x P/E, sales could shrink about 2.3% a year for 5 years and still match today's price.

Simple math on your guesses, not a forecast or a price target. Real results depend on many things these sliders leave out.

Price

Price chart by TradingView.

Business quality

The checklist Warren Buffett-style investors use. Annual numbers for 2025.

6/7Strong

PassReturn on equity 15%+Earns a lot on the money owners have in the business.144.6%
MissDebt under half of equityNot relying on borrowed money.1.00x equity
PassNet margin 10%+Keeps at least 10 cents of profit from each dollar of sales.26.9%
PassProfitable every yearSteady profits, not one good year.10 of 10 years
PassFree cash flow positiveBrings in more cash than it spends to run and grow.$98.8B
PassShare count not growingNot diluting owners. Falling means buybacks.-6.7% in 3 years
PassGross margin 40%+Pricing power: sells for well above what it costs to make.46.9%

Revenue: $416.2B; +6.4% vs prior year
5-year growth: +8.7%/yr; revenue, per year
Total debt: $88.5B; 1.00x equity
Current ratio: 0.97x; short-term assets / bills due

From annual reports filed with the SEC. A checklist is a starting point for research, not a verdict.

Latest quarter

Quarter ended Jun 27, 2026

Reported Jul 30

Revenue: $109.4B; +16.4% YoY
EPS: $2.02; vs $1.57
Op. margin: 32.6%; +2.6 pts
Gross margin: 50.1%; +3.6 pts
Free cash flow: $31.9B
Share count: -1.6%; vs a year ago

Insider rating

Last 90 days

43Mixed

Pre-planned sales of $91.9M (weaker signal)

50 is neutral. Buying by more insiders, top executives and bigger stakes raises it. Selling lowers it; pre-planned sales count less.

Weekly insider trend

13 weeks agoBoughtSoldThis week

Filing buzz

Last 7 days vs normal

28/ 100

This week: 1
Normal week: 2.6
vs normal: 0.4x

SEC filings of any kind. 50 means a normal week.

Institutional ownership

Steady+3.6%

Institutions added 3.6% to their holdings. 2652 bought, 2987 sold.

Shares held by institutions9.70B

Sep '24Jun '26

Safety check

From SEC filings

Share count growthYearly rate, last 3 years

-2.3%

Cash runwayAt last year's cash burn

Cash flow positive

Debt to equityLatest balance sheet: debt compared with what owners have

0.8x · $82.3B debt

Shares outstandingLatest reported

14.6B

Earnings reports

Last 12

Next reportIn 2 days (est.)Estimated from the same quarter last year

Results filedJul 30
Results filedApr 30
Results filedJan 29
Results filedOct 30, 2025
Results filedJul 31, 2025

Flags and big holders

Offerings 6 months, flags 12 months, holders 90 days

No offerings, red flags or new big holders. Clean record.

Insider trades

Open-market buys and sells, last 90 days

Bought$00 insiders

Sold$91.9M6 insiders, 9 pre-planned

Insider	Trade	Shares	Avg price	Value	Owns after	Date
Jennifer NewsteadSVP, GC and Government Affairs	Sell	2K	$339.62	$815K	35K	Oct 20Filing ↗
-6.4% of their holdings Pre-planned sale (10b5-1) Filed 2 days after
Ben BordersPrincipal Accounting Officer	Sell	1K	$345.40	$442K	38K	Oct 16Filing ↗
-3.2% of their holdings $343.08 to $347.43 across 5 trades Pre-planned sale (10b5-1) Filed 3 days after
Kevan ParekhSenior Vice President, CFO	Sell	1K	$345.05	$480K	18K	Oct 16Filing ↗
-7.4% of their holdings $342.66 to $347.46 across 5 trades Pre-planned sale (10b5-1) Filed 3 days after
Jennifer NewsteadSVP, GC and Government Affairs	Sell	2K	$345.00	$828K	37K	Oct 13Filing ↗
-6.1% of their holdings Pre-planned sale (10b5-1) Filed 2 days after
Jennifer NewsteadSVP, GC and Government Affairs	Sell	2K	$332.01	$796K	40K	Oct 6Filing ↗
-5.7% of their holdings Pre-planned sale (10b5-1) Filed 2 days after
Timothy D CookExecutive Chair	Sell	192K	$332.96	$63.8M	3M	Oct 2Filing ↗
-5.5% of their holdings $331.44 to $333.94 across 4 trades Pre-planned sale (10b5-1) Also Director Filed 3 days after
Deirdre O'brienSenior Vice President	Sell	46K	$333.42	$15.5M	137K	Oct 2Filing ↗
-25.3% of their holdings $333.35 to $333.91 across 2 trades Pre-planned sale (10b5-1) Filed 3 days after
John TernusCEO	Sell	25K	$332.94	$8.5M	60K	Oct 2Filing ↗
-29.9% of their holdings $331.38 to $334.05 across 4 trades Pre-planned sale (10b5-1) Also Director Filed 3 days after
Jennifer NewsteadSVP, GC and Government Affairs	Sell	2K	$336.18	$806K	42K	Sep 29Filing ↗
-5.4% of their holdings Pre-planned sale (10b5-1) Filed 2 days after